If you’re one of the small businesses that joined Instagram in the last year, you may have noticed that it’s not quite as simple as posting pictures and hoping they get likes and followers.
In fact, it’s pretty well known that Instagram has started using an algorithm to determine what posts show up in your followers’ feeds—and they don’t share everything they do behind the scenes with their community at large.
But don’t worry!
What Is A Social Media Algorithm?
A social media algorithm is a system that determines the content or advertisements that are shown on a user's social media feed. These algorithms are built in secret, but there are many ways for businesses to gain an understanding of how their followers will see their posts.
One way is by using popular hashtags, since they're used as sorting mechanisms for people who want to find content on a specific topic. The more you use these popular hashtags and post on trending topics, the more your posts will be seen by your followers.
How Does The Instagram Algorithm Work?
SEO is the acronym for search engine optimization, and it is a technique used by marketers to help increase the ranking of their website on Google (or other search engines). This means that if you have a blog about business tips, you could use SEO techniques to get your blog posts featured on Google.
As for how the Instagram algorithm works, there are a few factors that determine what users see on their feed.
First off, users will only see posts that they like or comment on in some way.
Make sure you post often enough so that people don't forget about yo
Posting content every day might seem like too much work, but doing it once or twice a week might not garner as many likes as you want. Be sure to stay active on social media channels so that new followers know where to find you!
When Will My Business Get Affected?
There are many benefits of being on Instagram.
The platform has over 700 million daily active users and posts reach an average of 60% more people than they do on Facebook.
When you post, your followers see your post in their feed at the top of the page, no matter how old it is. This means that your followers will have a chance to see what you're up to every day, making Instagram a great way for brands to keep in touch with their customers.
However, there is a downside: your posts may not show up when users search for keywords or hashtags.
Should I Be Using Stories For Marketing?
If you're not already, you should be using Stories for marketing. If you don't have the money for a sponsored post, Stories are a way of getting your content in front of customers who might not otherwise see it.
Even if they only watch one or two seconds before moving on, they might come back and finish it later.
You can also use Stories as an opportunity to showcase your culture and personality while promoting your brand.
What Can I Do Now?
It's important to be aware of the changes in the algorithm and adjust your strategy accordingly.
At this point, it appears that posts with lots of engagement are more likely to stay on top and get more likes, comments, and followers. The best way for you as a business owner is to focus on creating quality posts that will encourage engagement.
And don't forget about giving your audience something they want: relevant content that speaks to their needs and interests.
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